We’ve all heard the old cliché, You can’t judge a book by its cover. While that’s probably true many potential readers do decide whether to look inside a novel based solely on its cover.
First, it’s important to make a concession. If the writer’s name is Stephen King, John Grisham, Sue Grafton, James Patterson, Janet Evonovich, or one any of a cadre of best-selling novelists, the book’s cover barely matters. Virtually anything written by these authors will be read by millions of people. The usual marketing tools aren’t necessary.
But for the overwhelming majority of novelists, the book’s cover matters enormously.